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business

When #GrowWithGoogle Came To Savannah

Last week, I hosted a coffee conversation about small business apps, but I didn’t mention the free tools available via Google. This week, I went to an event here in Savannah that showed me to all the great and easy tools to help small business owners to build their online presence.  #GrowWithGoogle was held at Service Brewing and there was about 12 “Googlers” helping Savannah entrepreneurs how to ramp up their online presence by getting a business Google verified.  You can do this by going to Get Your Business Online. The thing I like most about the new features of the Google listing that businesses can now share updates via posts. This is a way that Google could possibly compete with Facebook pages.

In addition, if your business has good reviews on Google, you can get marketing materials showcasing the reviews via Small Thanks With Google.

Nichelle Stephens and Jovan Sage

Jovan from Sage’s Larder attended the event as well. It was nice to see her and talk about her food business which is based in Brunswick, GA.

BTW, National Small Business Week starts in a few days. There are several events and webinars to support small businesses.

Categories
business events

Business: She Hustles At Bull St. Labs

The Creative Coast at Bull Street Labs is hosting an event featuring local women entrepreneurs,  She Hustles.  The discussion is happening Thursday, December 7th at Bull St. Labs (2222 Bull Street) at 6:30 pm. Doors open at 6:15pm.  I will be moderating the discussion. The event is FREE and you can RSVP via Facebook.

The Panel:

Elondia Harden, Elonwick

Aleshia Howell, Codebase

Christine Wacta, GeoGen

Facilitated by Nichelle Stephens

 

Here’s a list of some of the business resources that I collected.

 

Categories
business

Recognize: The Importance of A Bank Reconciliation

Figuring out exactly how much money is really available in your business bank account can be a frustrating attempt to hit a moving target. Just when you think you know it, something else pops up. Although the advent of online banking makes balancing your books is a bit easier, a monthly bank reconciliation is necessary. It’s the only way to figure out the difference between the balance in your bookkeeping and your bank balance.

Some small business owners think don’t see the need to do bank reconciliations because they look at their bank balance online. They get banking alerts on their smartphone. They downloaded all banking apps. However, they still may not know what’s going on.

Even though the banks offer “real time” bank balances, it is not the whole picture. Since some transactions are posted in the afternoon (i.e. deposits), they usually don’t appear until the next day whereas debit card transactions at a store or restaurant are immediate can show up any time of day. For online purchases, the approval may happen right away, but you may not be billed until the item is shipped. Online banking sites use the terminology like “pending transactions” and “uncollected amounts”. These transactions have yet to be cleared and yet to hit the bank.

As a bookkeeper, I honestly have not enjoyed doing bank reconciliations. It is often very time-consuming especially if the transactions are only entered once a month. However, once I have completed the bank reconciliation, I can give clients practical advice on how to manage their cash flow, their budget and/or burn rate. It the best way to anticipate profitability on a monthly basis.

A small business, especially a retail business, has cash inflows and outflows daily. Those are recorded in your bookkeeping. Whether you are maintaining the books via a paper general ledger, a spreadsheet, or accounting software, you have to reconcile to the bank statement. It is best practice to reconcile monthly. When reconciling the bank statement, the balance per books is the balance of the Cash account in the general ledger that pertains to the bank account. Resolving the difference between the balance per book and the balance per bank is what a bank reconciliation. It is not a math problem. It is more like a scale. The goal is to have the same amounts on both sides. Accuracy, completeness, and timeliness are the three things that may cause the unbalance.

Accuracy. Banks do make errors, but typically the data from the bank statement is correct. There’s less of a chance of error. However, the data entered into the accounting system may have been entered manually. It’s so common to transpose numbers and that can cause an unbalance.

Completeness means having ALL of the data. A monthly bank reconciliation should include all transactions for the whole month. For example, a September bank reconciliation has to include from December 1st through the end of December 30th.

Timeliness. Most of the differences between the bank and the book are due to pending transactions. It is good practice to make deposits as soon as you can so that they clear at the bank right away.

Whether you use Quickbooks, Xero or a Google Sheets, it is very important to do monthly bank reconciliations.

The bottom line is that bank reconciliations are important. They give a balanced view of a business’ operating cash flow.

Categories
business food savannah

Is Crowdfunding Free Money?

To finance a business or an artistic endeavor, many people have turned to crowdfunding to secure funding.  Crowdfunding is defined as “the funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.”

Kickstarter is one of the most well-known crowdfunding platforms, but it is not the only one. Indiegogo and GoFundMe. Plus there are crowdfunding platforms that are for particular industries like PieShell for food and beverage industries.

Several friends of mine have created Kickstarter campaigns to raise funds for their projects, and I have supported them either by spreading the word and/or donating money. I have also consulted for an artist who needed help with promotion for their Kickstarter. Recently celebrities have used Kickstarter in order to fund films they want to make. They look to their fan base instead of studios for support.

Crowdfunding has led to the democratization of asking for money. Before crowdfunding sites, raising money used to be relegated to getting money from friends and family, applying for a loan or writing a grant (non-profit).

The current rise in crowdfunding for business has yielded concerns about the accounting treatment of those funds. Is it a gift? Is it income? It is unearned revenue?! Kickstarter used a reward based model of crowdfunding, where the backer receives a form of reward which may be of little value, and can even be akin to a donation. However, the backers cannot deduct the donation unless the Kickstarter is created by a nonprofit with a (501)c3 status.  Indiegogo now list equity offerings through First Democracy VC, a registered venture capital funding portal

Since moving to Savannah, I have heard about two successful Kickstarter projects, Big Bon Pizza and Paprika Southern.  Big Bon Pizza raised over $11,000 to build their wood fire pizza food truck. Paprika Southern over $6000 to print their southern women’s lifestyle magazine.

To answer the question, ‘is crowdfunding free money?’  The answer is no. Time is money. You have to put in a lot of time developing a campaign and detail the objectives of your project. If you are considering doing a crowdfunding campaign, make sure that you have time to promote your campaign and deliver rewards that people will enjoy.

Categories
business savannah

A Slight Pivot To Feature Small Businesses in Savannah

After two years blogging in Savannah, I have figured out what I want to focus on this blog. It is small business and entrepreneurs. This fits with my experience since I have been accounting and social media consulting for small businesses for about a decade. I have worked with illustration agency, an attorney, several tech startups, nonprofits, a couple of retail storefronts and e-commerce sites. All of these businesses have these three things in common.
1) Managing cash flow
2) Getting publicity
3) Growing customer/donor base.

As people move here, there will be more small businesses created. This blog will be a place to shine a light on small businesses and emerging entrepreneurs who don’t always get covered.

Categories
business restaurants savannah

Mixer: 100 Black Men and Urban Savannah

Savannah Mixer

The 100 Black Men of Savannah held a joint mixer with Urban Savannah this week, and I attended the event. It was held at The Florence which has a lovely rooftop that’s great for socializing on a spring evening.

johnvoner

Urban Savannah’s mission to cultivate and support black-owned businesses in the city. I met John Voner, the president of Urban Savannah last fall at GeekEnd.

100BlackMen
The 100 Black Men of Savannah’s mission is the mentor kids, provide education support and help high school kids envision the possibility of a graduating from college. Harold Oglesby (pictured above) spoke about the need for more male mentors. BTW, tonight (April 9th) is the night of the 20th annual gala which will be at the Marriott Riverfront.

I brought my camera and took some photos of some of the attendees. There were professionals who worked for the city, attorneys, business owners and more. Everyone was super friendly. I plan to get more involved in the community this year.

Categories
business historic savannah restaurants savannah

What It Do, Nephew? Savannah News

Savannah River Street

This blog is a local food and culture blog.  Though I may report some news, it is not nearly as good as Orange Street News.  I read about the local blog and newspaper run by nine-year-old Hilde Kate Lysiak yesterday, and she has inspired me to step up my blogging.

Anyway here’s a quick round-up of local Savannah news.

There’s a new restaurant in Starland.  The Vault opened a week ago to an enthusiastic and hungry audience. Bill Dawers went and he wrote his first impression.

PJ’s Thai on Abercorn has closed.  I was looking at the sign when a man who’s working there told me that a new pizza place will open in the same corner spot.  I hope it is not a chain restaurant.

Is the number 14 CAT bus ever going to go down Broughton Street again?  Also, why would anyone park illegally in front of the bus for noontime mass at St. John The Baptist cathedral.  This past Monday, a bus was pretty much stuck because of cars parked on Abercorn in front of the church. I had to get out and walk.

I overheard some business people (they were wearing ties) walking along River Street and someone said “35 to 40 on Broughton St” was talking about square rent prices for retail.  If that’s the case, that would explain the recent openings of Tommy Bahamas, Club Monaco and Michael Kors.

BTW,  I am an aunt again. I have a beautiful nephew that was born last week.  He’s a happy spring baby.

Categories
business savannah

Craft Scout Savannah

Craft Scout Savannah is an annual holiday market showcasing local artisans. The Craft Scout market was held at the American Legion Hall Ballroom, which is just south of Forsyth Park. The market kinda reminded me of the Brooklyn Flea. It was a well-curated market featuring candle makers, jewelry designers, knitters, leather good makers and more. Today was a perfect day to shop since the weather was unseasonably warm with high in the 70s.

CopperSeal

Three of the vendors are members of Jelinek Creative Spaces: Loop It Up Savannah, KKennedy Designs, and Salacia Salts.

Here’s the list of the vendors:

The Hipster Hound, LLC

Waypost

Forest and Fin

Kainat beauty

Salacia Salts

Copperseal

Fidler Supply

Nor Kale

The Contents Co.

Lovelane

Bowersfield

Strawberry Moth

Ophilya Handmade

Hello Happy Handmade

KKennedyDesigns

13 Bricks

Andrea Gray Harper

Categories
business savannah

Recycle and Remix Your Jewelry at Epiphany Bead and Jewelry Studio

 

Pink Beaded Bracelet

I love costume jewelry! When it comes to statement necklaces, I am often wearing the exclamation. (!) However, I have lots of broken necklaces that need to be repaired. Luckily, I work in the same building as Epiphany Bead and Jewelry Studio.  The studio is located here in Savannah at Jelinek Creative Spaces (101 N. Fahm Street). Jessica, the owner, remade a big pink necklace that I bought in New York five years ago into a nice bracelet. Not only does Jessica design jewelry and repair jewelry, she also sells beads to other jewelry designers. You can shop for beads online at Epiphany.

Below is a photo of the original necklace which I wore at the first TECHmunch NYC in 2010.  TECHmunch is a food blogger conference that I have co-produced in New York and Atlanta. It’s me with Matt Robicelli of Robicelli’s.

Nichelle Stephens and Matt Robicelli

Categories
art business savannah

Crafternoons At Starlandia Art Supply

Starlandia Reclaimed Art Supply

Starlandia Creative Supply is an art supply and craft store that sells new and reclaimed art supplies. It opened at 2438 Bull Street four months ago, right around the time I moved to Savannah. I love shopping in the store for DIY interior design ideas, and it is a great space to spark creativity.

Employing a business model similar to a clothing thrift store, you can donate art supplies for credit and then use the credit to shop in the store.  There’s everything from canvas and picture frames to buttons and tennis balls.  Anything  that inspires artist to create is at Starlandia. The store is bright and colorful and it is like the Willy Wonka factory of art supplies.

One of the things that make Starlandia a great addition to Savannah creative community is that it provides an opportunity to reuse and upcycle items and facilitate recycling. What may be considered to be scraps to one person becomes inspiration to another.

Recently, I had the pleasure of spending the morning crafting with the owner of Starlandia, Clinton Edminster. We made a vision board and I wrote about it in the September issue of Well FED magazine.

Starlandia will be hosting crafternoons for the next two Saturdays (October 17th and 24th) to help Savannahnians make their Halloween costumes. There will be lemonade, cookies and hot glue! Work on your upcoming Halloween costume, or try a variety of different Halloween Decoration crafts to add some spook to your Pumpkin Day Celebration.